Enterprise Ecommerce

Social Media Marketing: How 7 Entrepreneurs Create Facebook Posts that Engage

Jessica Malnik / 1 min read

By now, you probably realize the advantages of having a Facebook page for your business and selling through social media. It’s quickly becoming the new Yellow Pages.  However, it can be a bit difficult to think of new things to post each and every day.  To spark your creativity, we compiled seven amazing examples from entrepreneurs, just like you.

Run a giveaway or contest

With more than 100,000 likes, the Dharma Shop sprinkles in giveaways of his Tibetan jewelry from time to time. Not only do fans love this, it also increases the organic reach of his page.


Share inspirational quotes

Everybody loves a good quote, especially if it pertains to the lifestyle and appeal of your target audience. This is something Mermaid Company does quite well.



Go behind the scenes

Your fans love your products, so give them inside views, and they’ll love you even more. For example, if you sell delicious goodies, like the homemade treats Fluff it Marshmallows makes, taking behind-the-scenes photos is a great way to keep your fans engaged (and not to mention extremely hungry and more likely to make some impulse purchases from you). You can also give sneak peeks of new products.

Highlight causes you support

Grace & Lace recently donated some of their profits to start a couple of orphanages in India. While in India, they shared personal posts with their more than 86,000 fans on Facebook of their trip, photos of the kids they helped and updates of the new orphanage being finished. This helped create a personal connection between the business and its fans. It also shows the customer that your store shares the same values.

Post articles, blog posts or videos that appeal your customers’ lifestyles

Nobody likes “that guy” who only talks about himself or shamelessly promotes his products. Mix it up and share blog posts, articles and videos that appeal to your target audience’s interests, like this hilarious video from Karambit:


Ask your audience questions

Facebook is the modern town square where people talk about their lives. With that in mind, think about your audience and their lifestyle, and ask questions that show you relate to them. For example, Primal Pit Paste‘s approach centers around folks who want a more simple life. It’s so authentic and relatable that people can’t stop talking about them.

Crack jokes

Unless you sell something somber like pet urns, don’t be afraid to use a little humor. Hippie Butter does a great job with their memes. Nothing connects like laughter.



Looking to drive brand awareness and increase sales from Facebook Advertising? Check out our Complete Guide to Advertising on Facebook.



Jessica Malnik

Jessica Malnik

Jessica Malnik is the Social Media Specialist at Bigcommerce. She can be found actively growing and engaging all the social media channels, including Facebook, Twitter and the community forum.

View all posts by Jessica Malnik

5 comments on “Social Media Marketing: How 7 Entrepreneurs Create Facebook Posts that Engage

  1. Sean Dawes on

    They never liked people doing contests where they say “Share this to enter or like to enter”. As it messes up their algorithm. They want to learn what people actually like so they can make their curated news feeds more accurate to what people really want in there now that they do not just show all recent posts by brands/people you follow. Think of it from their side, does it really make sense to let brands do that kind of thing.

  2. Julie Neumann
    Julie Neumann on

    Great question Carole. There is probably an aspect of whether or not you get caught, but here’s the latest list of things that are against FB’s rules for contests:

    – Require that people share a post
    – Require someone to post something on their own personal timeline or a friend’s timeline
    – Require people to tag themselves in a photo they’re not pictures in

    So the example above only requires users to like and comment on the store’s post to be enter. While they ask users to “please share” they don’t require it for entry. Hope that helps!

  3. Dee on

    Very basic easy-to-follow ideas! I love it! Using Facebook is so effective,partly because you reach your audience in their comfort zone, in a more friendly environment which allows them to lower their guard and open their receptiveness. It is always tricky to remember how to connect with them, somehow as an individual connecting with friends on Facebook feels much easier than connecting with people as a business looking for referrals. I will definitely follow your strategy as a guideline.

  4. Sean Dawes on

    The biggest thing store owners need to do is know their audience. I have seen so many people try and come up with some strategy when it all boils down to caring. Engage your audience, get in the trenches and you will learn what they like and what they don’t. Test out a few of these ideas and use facebook insights data to figure out what works and what doesn’t. Look at days of week, times of day as well when posting as just because you did something like a contest once doesn’t mean it is a bad idea. Maybe your timing was off. Also like it or not, facebook’s algorithm is forcing pages to use paid ads more to hit their own audience, so what I often times suggest is always try and capture email addresses if possible. Liking something is cool for a contest but if you capture someone’s email it is far more valuable.

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