Sell, scale, succeed
TwirlyGirl was started in 2007 by Cynthia Jamin, who wanted to make fun and stylish dresses for her daughters. Her kids couldn't tolerate itchy clothes, so she created dresses with super soft fabrics and hidden seams.
The dresses were a hit, and soon classmates’ mothers approached Cynthia about sewing dresses for their kids. She quickly moved from making each dress by hand to setting up manufacturing. She and her husband, Michael, began selling the dresses online, but had trouble finding a platform that would support their growth.
“BigCommerce is the third platform we’ve used in eight years!” said Cynthia. “Moving isn’t cheap, but we didn’t have a choice. If we didn’t move, our business would have died.”
The Jamins wanted to make sure that this time around would be their final ecommerce platform switch. They needed migration help so they could stay focused on increasing sales, plus enterprise-grade integrations with software like QuickBooks, MailChimp and ShippingEasy. “Our old platforms didn’t integrate easily with other applications, which was crucial to growing our business,” said Michael. The Jamins also required high-quality, 24/7 support and in-house professional consultation services.
“We researched several other ecommerce platforms, but only BigCommerce was able to provide all we needed and more,” said Cynthia. “We also wanted two sites in one, with the ability to sell to retail and wholesale customers through the same shopping cart. The fact that BigCommerce offered this as well as other integrations made them the obvious choice.”