Chapter 18 Using BigCommerce to Sell on Amazon

Tracey Wallace / 4 min read

Using BigCommerce to Sell on Amazon

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Now that you know how to sell on Amazon, fully understand the vast potential of tapping into Amazon’s 304 million (and growing) active user base and you know how to successfully market products to drive growth for your business.

The why isn’t in question.

The only issue remaining is how to make it work as part of your day-to-day business operations from an actual implementation and technical perspective.

Improving efficiency and output for our customers is what makes us so excited to showcase our seamless solution for selling on Amazon directly from BigCommerce.

With multi-channel retailing, one of the most common issues has always been the logistics — keeping track of orders and inventory across multiple touchpoints without bouncing between Excel and different software programs — all while trying to optimize each channel.

Maintaining this kind of incompatible system is a major drain on your finite time and bandwidth.

Beyond the inefficiencies, there are serious consequences when this patchwork solution inevitably fails or introduces unnecessary errors.

BigCommerce has built a solution so you can simultaneously scale your Amazon sales and ecommerce shop from one central hub.

Our seamless integration with Amazon allows you to list products directly from your BigCommerce Control Panel without the aforementioned copying, pasting and merging of Excel spreadsheets and data exports across your entire company.

Plus, with our two-way inventory sync, you’ll always have an accurate snapshot of your entire inventory database — which updates in real-time.


With Channel Manager, you can manage product listings for your online store, Amazon, Facebook, Google Shopping and Pinterest.

Selling on Amazon with BigCommerce

Here is exactly how BigCommerce stores can be easily configured for selling on Amazon today.


Our requirements are broken out in 3 different subsections:

  1. Merchant Settings
  2. Store Settings
  3. Product Settings

Merchant Setting Requirements

To use our Amazon Integration within Channel Manager, you must:

  • Have an Amazon Seller account on a Professional Selling plan. If you don’t have one, sign up at Amazon Seller Central.
  • Have a unique identifier (MPN or other standard ID) for products not already available in Amazon’s catalog.
  • Have at least one image per product. The primary image of your product is called the “MAIN” image.
  • Enable Track Inventory by Product and have a stock level greater than zero in order to initially list. Amazon listings that run out of stock will show as “Out of Stock” on Amazon.

Store Setting Requirements

Your store’s default currency must be USD.

You must have shipping to the United States enabled in your shipping settings.

Product Setting Requirements

Currently, products can be listed only in these Amazon categories.

Additional categories will be available in future updates.

Selling on Amazon Product Categories

  • Arts, Crafts & Sewing
  • Beauty & Personal Care
  • Clothing, Shoes & Jewelry (requires approval)
  • Electronics
  • Grocery & Gourmet Food (requires approval)
  • Health & Household
  • Home & Kitchen
  • Patio, Lawn & Garden
  • Pet Supplies
  • Sports & Outdoors
  • Tools & Home Improvement


For a full list of requirements, visit our Knowledge Base article about Selling on Amazon. Learn more about Amazon product catagories.

How to Sell on Amazon with BigCommerce

1. The new product list.

Pick and choose which products are listed on your storefront and which are listed on Amazon.

You can also manage product listings for all your other channels, like:

  • Facebook
  • eBay
  • Instagram
  • WordPress

The new product list features a Listed On column that shows you which channels a product is included on, its current status (e.g. visible, pending or rejected), and any errors that may be preventing the product from being included on a particular channel.

When you check one or more products, the Bulk Actions menu appears in the top right of the product list, allowing you to edit, export, list, delete or hide products en masse.

  • Bulk edit selected
  • Export selected
  • List products on channels
  • Hide products on channels
  • Delete selected

2. Managing listings.

How to create Amazon Listings:

Go to Products › View and click Storefront › Create Listing next to the product you want to list on Amazon.

Channels will set to Amazon. Select a Product Listing Category.

By default, your new Amazon product listing will use the same name, description, brand and price details your product has in your BigCommerce store.

Optionally, you can override these to be specific to Amazon. These edits are only reflected on – not on your BigCommerce store or other marketplace listings.

Save your changes. Once saved, your product will show an Amazon status of Pending.

After your product has been successfully listed, its listing status will change from Pending to Active.

New and updated listings can take up to 30 minutes to appear on Amazon.

Images can take up to 24 hours to appear on Amazon.

How to hide Amazon Listings:

  • To hide a product from Amazon, check the box next to it and select Hide products on channels from the Bulk Actions drop-down.
  • Check the box next to Amazon, then click Hide products.

3. Checking orders from Amazon.

Orders received from Amazon are listed on your Orders screen with an Amazon icon.

Since billing is handled by Amazon, orders from Amazon come into your BigCommerce control panel with the shipping address also listed as the billing address when looking at the expanded order details.

Amazon does not include the real email address of the customer.

Instead, they share an automatically generated anonymous email address.

Per Amazon’s policy, this address may not be used for marketing purposes.

Partial shipments for orders from Amazon are not supported, so you won’t be able to modify the quantity shipped when creating shipments for Amazon orders.

Full and partial refunds are managed from your Amazon Seller Central dashboard.

4. Customer experience on Amazon.

Once your products are listed on Amazon, the browsing and checkout flows are controlled by Amazon.

If your offering is featured in the Buy Box, your business is listed as the shipper and seller.

If your offering is not featured in the Buy Box, you may be listed as an “Other Seller.”

When a customer purchases one of your products, they will receive an email confirmation from Amazon.

All order emails are handled by Amazon.

Your new Amazon order is brought into your BigCommerce control panel, and they’re shipped the same as you would any other order that comes in through your storefront.

BigCommerce will update the order’s status on Amazon when you create a shipment or change the order status.

Visit our Knowledge Base article about Selling on Amazon for Frequently Asked Questions and a complete breakdown of how to manage your Amazon listing.


  • Amazon: How to sell on Amazon within BigCommerce
  • Channel Manager: How to sell everywhere within BigCommerce
  • Multi-Channel Marketing: What does it mean and why is it important
  • Inventory Tracking & Management: How to track and manage your inventory across multiple channels
  • Amazon Solution Providers: Find recommended Amazon experts who can optimize your marketplace sales

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Table of Contents

IntroThe Definitive Guide to Selling on Amazon[2022 Edition]
Chapter 1 How Rollie Shoes’ Amazon Channel Manager Hit Amazon Selling Success in Less Than 7 Months
Chapter 2 Is Your Business a Good Fit for Amazon?
Chapter 3 Reselling on Amazon – Thoughts from The Former Head of Selling on Amazon
Chapter 4 A Handy Amazon Seller Account Setup Checklist to Drive Sales
Chapter 5 Amazon Selling Strategies to Get You Started Now
Chapter 6 Amazon Selling Pitfalls Even the Savviest Sellers Forget [Infographic]
Chapter 7 If You Aren’t Selling Your Products, Someone Else Is – Dealing With Amazon Fraud
Chapter 8 The Amazon Buy Box: How It Works for Sellers, and Why It’s So Important
Chapter 9 Chapter 9 How to Master Amazon SEO and Move Your Products up the Search Rankings in 2022
Chapter 10 Chapter 10 How to Successfully Market Products on Amazon & Think like a Buyer [2022]
Chapter 11 8-Figure Private Label Seller Shares His 9 Steps to Success
Chapter 12 The Secret Amazon Pricing Strategy to Crush the Competition
Chapter 12 Leveraging Amazon FBA for Your Online Sales Success
Chapter 13 Amazon Seller Fees in 2020: Costs and Metrics to Consider to Increase Profit Margins
Chapter 14 How to Make $5K an Hour Selling on Amazon
Chapter 15 The 4 Secrets of Long-Term Amazon Success [including FBA]
Chapter 15 Amazon Advertising & PPC: What You Need to Know, How to Get Started and a Tool to Help You Along the Way
Chapter 16 5 Brands Discuss How Amazon Pay Increases Their Customer Experience
Chapter 17 55 Essential Selling on Amazon Tips to Grow Sales and Win Market Share
Chapter 18 Using BigCommerce to Sell on Amazon


Tracey Wallace

Tracey Wallace

Director of Marketing MarkterHire | Former EIC, BigCommerce | Founder, Doris Sleep

Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both ecommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective.

View all posts by Tracey Wallace

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